The new household structure reflects profound alterations in a variety of demographics, such as who we are, who we live with and where we live
Challenges
Food-related demographics suggest there is no longer a “generalizable” American family. “The American household is undergoing dynamic changes. Ours is now a melting pot of cultures, ethnicities, beliefs and values, and America’s households have come to reflect that diversity,” the research firm stated in a September article.
Food and beverage processors use demographics to find out what ingredients and formulations they’ll need as food preferences continue to evolve.
F&B marketing departments reshape company strategies based on revised and emerging ethnicities, ages and household sizes.
Our Offerings
iSteer’s analytics platform enables effective use of analytical capabilities for F&B companies to cope with and benefit from the key trends impacting F&B. Our analytic capabilities provide better decisions across the value chain.
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